Fox Broadcasting Company (FOX) has appointed Laura Caraccioli Senior Vice President, Head of Brand Partnerships. She will lead the network’s continued pursuit of strategic advertising partnerships for all of its content, ranging from scripted to unscripted and live event programming, and report to Angela Courtin, Executive Vice President and Chief Marketing Officer of FOX. Caraccioli will join FOX on July 18.
Before joining FOX, Caraccioli was President of Content Marketing at Electus, the next-generation studio that enables premium content creators to engage with advertising and technology partners at the inception of the creative process. Also a founding member of the production company, she oversaw delivery of top-quality programming to audiences via multiple platforms, and served as an executive producer on several series, including “Fashion Star,” “Bet on Your Baby,” “Food Fighters” and “Running Wild with Bear Grylls.”
Caraccioli joined Electus in 2010. Prior to that, she was an Executive Vice President at Chicago-based Starcom, the media unit of Publicis Groupe of France and one of the television industry’s leading media agencies for advertising clients, including Kellogg’s, Applebee’s, Walgreens, Bank of America, Samsung and Blackberry. A 15-year veteran of Starcom, Caraccioli saw her division deliver revenue growth throughout her entire tenure and produced award-winning branded entertainment for a wide array of broadcast and cable networks, including “Ultimate Gamer,” “Friday Night Lights” and FX’s “Rescue Me.”
A recipient of numerous industry awards, including the Cannes Bronze Lion and the Silver Clio, Caraccioli attended Montclair University. She began her career at Chicago’s local PBS station, WTTW-TV, as a director of international co-productions and sales, where she developed and co-produced the music series “Centerstage” both for PBS and VH1.
About Fox Broadcasting Company
Fox Broadcasting Company (FOX), a unit of 21st Century Fox, is home to some of the highest-rated and most acclaimed series on television, including EMPIRE, GOTHAM, THE LAST MAN ON EARTH, SCREAM QUEENS, ROSEWOOD, NEW GIRL, BROOKLYN NINE-NINE, BOB’S BURGERS, THE SIMPSONS, FAMILY GUY, LUCIFER and SLEEPY HOLLOW. FOX airs 15 hours of primetime programming a week, as well as major sports and Sunday morning news. Through the FOX NOW app, FOX viewers can watch full episodes of their favorite FOX shows on a variety of digital platforms, while enjoying enhanced interactive and social capabilities around those shows. Download the FOX NOW app at www.fox.com/foxnow. To watch primetime programming live on the web, visit www.fox.com/live. “Like” FOX on Facebook at www.facebook.com/FOXTV and follow the network on Twitter @FOXTV. For additional information about FOX, please visit www.fox.com.
[EDITOR’S NOTE: A photo of Ms. Caraccioli is available at www.foxflash.com.]
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